Consumer Behavior：Buying, Having, and Being (GE)11版

Consumer Behavior：Buying, Having, and Being (GE)11版 評價

網友滿意度：

前一陣子去書展看到很多書都很想買~~~~~

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Consumer Behavior：Buying, Having, and Being (GE)11版

本週熱銷商品:

生活型態白皮書--2000年台灣消費習慣調查報告

購物零糾紛：消費者的法律智慧

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商品訊息描述:

1.A totally reorganized Table of Contents that now presents a comprehensive overview of the field in 12 chapters. The new structure organizes material into three sections of four chapters each, so that instructors can easily cover one chapter per week in a typical semester.

2.Six new end-of-chapter cases and six updated end-of-chapter cases.

3.A strong focus on social media platforms and how they change consumer behavior.

4.A new chapter on Consumer and Social Well-Being that highlights pressing ethical issues relevant to consumer behavior such as privacy, sustainability, and addiction.Significant coverage of major emerging topics including Big Data, the Digital Self, gamification, and contextual influences on decision-making such as priming and nudging.

商品訊息簡述:

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  作者： Solomon
  
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• 出版社：華泰文化
  
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• 出版日期：2015/04/01
• 語言：英文

Consumer Behavior：Buying, Having, and Being (GE)11版

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